Coming Attractions: Derrick Rose

It appears the NBA hype machine is working overtime and producing fake movie trailers for D-Rose now.  It is like David Stern has decided that Derrick Rose being named MVP is best for the league.  Which is probably true.  It would help solidify another bankable superstar in a major market, and the NBA is a star driven league.

But what is going on with the production of this video? I had to watch it three times before I noticed the NBA made it.  The fonts they use just make it seem like some kid made it on his computer at home.  It is still a pretty cool video though, but not as cool as the Adidas commercial from a couple weeks ago.